Exit Pop Ups

Looking at GA it was observed that we had high bounce rate on several of our landing pages, these include google shopping and also blog articles. In order to keep this traffic (often paid) on site and maximise value several different solutions were investigated. It was decided that exit based pop ups would be a good solution, the provider which was chosen had a robust tried and tested system and also a user friendly dashboard which would get the system up and running quickly with little to no impact on site code and structure.

• Each Pop up has a single goal, redirect traffic back on to other area of site or capture email.

• Pop up management (creation, editing uploading to live site) can be managed by designer and requires no support from developers, uploading is seamless with no interruption for site traffic.

• Conversion rate on pop ups ranging between 5% - 20%.

• 20,000 emails added to mailing list PA via single exit pop up.