Mobile Site

With the growth in mobile it was decided a refresh of the mobile site was in order. Observed user tests and an audit of GA showed room for improvement. The focus was on the following areas;

• Sticky Top Navigation.

• Search UI.

• Product Page.

• Menu.

• Listing Product Gallery.

• Filters.

• Bounce Rate 6% reduction YoY.

• Conversion Rate Increase of 7% YoY

• Pages/ Session up 4%