Project Gotham Racing

• Create concept and feature design documents which give full design and spec of key areas

• Prototype and develop key game features across several areas

• Work with programming team to develop opponent AI

• Design back end dashboard for designers to balance game parameters

• Sign off design documents with key stakeholders

• Present design goals and progress back to team through presentation / blogs / email

• Map player progression of car unlocks

• Co create vehicle select system with UI team

• Create A/B test plan for internal playtests

• Work with gameplay team to select candidates for focus group

• Develop question set to use in focus group / assist facilitator during group

• Use focus test feedback to create design goals for game / identify player patterns and behavior

• Collaborate with gameplay coder to track user inputs on game pad

• Identify trends within automotive culture to influence vehicle choices for game.

• Hold Q/A sessions with journalists upon completion of game

• Gather media reviews and player feedback post launch to assess features and influence future design

• BAFTA 2004 - Racing Game - Winner