Search
An audit of google analytics showed an high bounce rate on search results page, a high % of users were using tablet devices.
Search history stored via cookies.
Elements arranged horizontally results in less of container being obscured by tablet virtual keyboard.
Popular Searches, Popular Destinations informed by GA and updated monthly to ensure good mix of popular terms and useful clear links.
Results broken into 3 clear sections, (1) Suggested products, (2) Search terms and (3) Categories
Thumbnail Images to aid search identification.
Brand and Category filters added to search results page.
Search Results Page - Bounce Rate Reduction of 12%.
User requirements
1st time visitor
Returning visitor with search history
Search text entered
Search results page