Wish List

• Customer research highlighted that conversions were fairly long tail, a user would visit the site several times prior to purchasing, in order to support this behaviour a wish list system was developed.

• Customers can return to a site and quickly load their wish list saving them time and effort.

• Continue their journey across multiple devices

• Bathrooms are often a collaborative purchase between two or more individuals, the wish list system allows users to share their potential bathroom purchases and modify them accordingly.

• Customers can quickly create a shortlist of potential purchases and compare specifications easily

• Although there are severals prompts for a user to assign an email to their wish list its is not a requirement, removing this gate reduces friction for a user significantly boosting the number of users interacting with the feature, storing the wishlist data via cookies allows the feature to be used across multiple sessions.

• 26% of users who created wish list converted.

• Wishlist Add event - Ranks 20 in overall event list