Bundles

Bathrooms are generally quite complex purchases raising many questions about compatibility of items. In order to help the customer gain confidence in what they are buying will be right for their application a bundle system was developed. The bundle system would group popular compatible products together reducing confusion and also effort for a user, as well as front end we needed to establish logic for refunds, stock management and also split delivery orders.

• Improved cross sell.

• Improved confidence in user, “I now know this tap fit my new bath”.

• Reduced effort for user product search and also button clicks.

• Increased visibility of cross sell products and subcategories.

• Average order value up 30% on products featuring bundles.